There used to be only a few commercials on television or in newspapers when you turned on the TV. The dynamics of marketing are changing dramatically, as you may have noticed. Lesson 1: Advertising is losing its power due to its abundance This is a lesson for every business: if your products are like the traditional black and white cows or even brown cows, you can’t expect anyone to notice you. Now imagine spotting a Purple Cow in the field against all odds! If you saw a Purple Cow you would take notice, because they are truly something special! They probably won’t catch your attention, though. Guess what you’ll see if you look at a field of cows? If you’re lucky, you might see some brown splotches among the black and white. His prior notable works include Permission Marketing and Linchpin, as well as such popular websites as Yoyodyne and Squidoo. Seth Godin is a marketing guru, author, and entrepreneur. Furthermore, the book provides tips on how to reach your target market once you’ve found your own Purple Cow. To be successful you need to create Purple Cows, products and services that stand out from the crowd, as explained in this book. In this Purple Cow: Transform Your Business by Being Remarkable book summary, I’m going to cover the following topics: What is Purple Cow About? You may also read the quotes from Purple Cow here. This book summary provides an overview of everything you can learn from it. You do not have to read the entire book if you don’t have time. I jotted down a few key insights from Seth Godin’s book after reading it. Are you looking for a book summary of Purple Cow by Seth Godin? You have come to the right place.
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